HOW TO RECRUIT WOMEN

It's a very safe statement to say that most of us do not have enough diversity in our staff, most universally with an under-representation of women. Here are some tips on recruiting women from Sarah O'Brien, head of global insights at LinkedIn, writing in The Harvard Business Review in late 2019:

1 Make job postings more inclusive. Focus job descriptions on the expectations of the role. Remove language like “rock star” and “ninja” that tends to alienate female applicants, and use more straightforward job titles and descriptions. In our Language Matters Report, we found that 44% of women would be discouraged from applying to a job if the description included the word “aggressive.”

2 Share stories of women who are succeeding across all levels of your organisation. When women see themselves represented in your firm's recruiting collateral, they're more likely to apply.

3 Post salary ranges for positions. When an employer is upfront about salary transparency and shares salary ranges, it's a signal that they are committed to fair pay.

4 Highlight your flexibility: Our Language Matters Report also found that jobs that promoted flexible work, working from home, and additional medical benefits were the most popular among women.

5 Expand your early-in-career talent funnel. Blizzard Entertainment, the video game publisher behind World of Warcraft, increased its number of female interns by 166% by reaching out to on-campus women-led groups such as the “Women in Computer Science” club.