KEY INSIGHTS

ONE MILLION SUBSCRIBERS

The New York Times' Cooking and Crossword verticals leverage their new and previously published food and puzzle material to sell to a combined one million subscribers who pay $1.25 per week (Cooking) and $0.81/week. Crossword

PRINT & E-BOOK ANTHOLOGIES

The New Yorker repurposes its archives as print anthologies on topics ranging from cats to food. They also convert those coffee-table books to digital single-topic e-anthologies. Readers have downloaded more than a million copies, some paid ($2.99 and up) and some as part of a subscription offer. Digiday

ARCHIVAL ISSUE SALES

For The Economist, as much as 20% of its digital single copy sales have been archival issues. Digiday

ALL ACCESS DRIVES SUBSCRIPTIONS

“Harvard Business Review's content archive, which goes back more than a quarter century and has more than 4,000 articles, is incredibly valuable to our audience… [We] decided to include the archive in our ‘All Access' subscription and it proved to be a wise choice. ‘All Access' quickly became our most popular subscription offer and it's an important factor in why people renew.” — Harvard Business Review Senior VP Sarah McConville speaking to Folio.

OUTSOURCE ARCHIVE SALES & FULFILMENT

“In my experience, the much higher exposure and per-sale revenue from working with a professional image licensing company more than outweighs the cost of commissions. Add in the staff time required to do image sales in-house, and working with a professional licensing partner makes even more sense for many organizations.” Gado Images Co-Founder and CEO Thomas Smith writing on Medium

HIRE EXPERTISE

“Working with an experienced archiving partner is vital, as a partner with industry experience can often predict which of your materials will be most valuable before you begin your digitisation/ annotation projects, enabling you to digitise and store only those items most likely to sell.” Gado’s Smith