KEY NUMBERS

$100M

The Washington Post's Arc editorial system expects to generate $100 million in annual revenue within the next three years, according to Shailesh Prakash, Chief Information Officer and VP of product development. Prakash sees Arc becoming the Post's third major revenue stream, rivalling subscription and ad revenue. Bloomberg

250

The Washington Post has about 250 employees working on Arc. The Washington Post

600

Arc has primarily focused on the needs of major news publishers, and its clientele comprises publishers of more than 600 websites worldwide, including The Boston Globe, Tribune Publishing, and Raycom Media. The Washington Post

150

The Vox Chorus CMS team has grown to more than 150 full-time employees. Vox said its team would grow by 50% by the end of 2019. Vox

25%

Purch — a commerce-focused publisher — made 20% of its 2018 revenue from ad tech products that it licenses to 25 publisher clients, according to Purch CRO Mike Kisseberth. Digiday