The FIPP Insight Publications

KEY INSIGHTS

A SMALL FRATERNITY

The Washington Post is one of just a few companies that sell publishing technology. Another is WordPress.com, whose parent company, Au tom attic Inc ., raised $300 min the autumn of 2019 from the tech giant Salesforce. com Inc. Another is Vox Media Inc., owner of the Verge, Eater and Recode websites, which licenses its publishing platform, called Chorus, to more than 350 media outlets such as the Ringer, led by Bill Simmons. Bloomberg

MEMES, VOTES, POLLING & PERSONALITIES

Advance Local's Alpha Group has four products — the Elsewhere app (a video meme creator); Pigeon (users vote on the best content via a Facebook Messenger chatbot); the Tylt (a social polling site explaining two points of view on polarising topics and asks people to vote); Project Text readers to pay for texts from their favourite media personalities. AdExchange

ADVERTISING SOFTWARE ALTERNATIVE TO GOOGLE & FACEBOOK

In the autumn of 2019, The Washington Post launched Zeus Prime, a product that allows companies to buy automated ads in real-time, similar to Big Tech platforms. Zeus also supports a new ad network that will include other publishers. Advertisers complain that they would like an alternative to buying ads on Google and Facebook — where the content isn't always vetted — but there are no other places where they can buy ads as quickly and efficiently in real-time. The Post hopes Zeus will change that, and put more ad money in publishers' pockets. The product will allow publishers to open their ad space to marketers directly through a real-time buying tool, similar to what Google and Facebook offer, across the network of publishers' websites and apps. Axios

Monetisation IT Provider

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2020-03-10T07:00:00.0000000Z

2020-03-10T07:00:00.0000000Z

https://fippinsight.pressreader.com/article/282793538494517

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