KEY NUMBERS

$23.2b

The top publishing companies by brand licensing revenue: Meredith ($23.2 billion in retail sales in 2017), Playboy ($1.5 billion) and Hearst ($500 million), but well ahead of Condé Nast ($150 million). License Global

2nd

In the US, Meredith generated $25.1 billion in retail sales of licensed merchandise in 2019, second only to The Walt Disney Company's $54.7 billion, according to License Global.

$25.1

Meredith 2018 branded sales numbers:

• $25.1B, 2018 branded sales

• 3K+ SKUs, Better Home & Garden (BHG) products at Walmart

• 12K+ BHG Real Estate professionals

• 3K+ SKUs, Southern Living products at Dillard's

• 17K+ Grocers sell EatingWell frozen entrees

• 1K+ SKUs Real Simple products at Bed Bath & Beyond

1m

A Tasty consumer promotion helped one refrigerated beverage advertiser gather an additional 1 million millennial customers, a BuzzFeed spokesperson said.

10 & 10

For the second year, Esquire has co-created 10 items of clothing and accessories with 10 different retail partners. The collection took between six and nine months to create. The capsule collection is meant to feature all the winter wardrobe essentials, including a pair of shoes by Crockett & Jones for £420 ($513) and socks from The Workers Club for £20 ($24). Digiday

5-25%

Margins in prepared foods are typically as low as 1% or 2%, according to Karina Masolova, the executive editor of the Licensing Letter, which tracks the licensing industry. Margins for other products can be higher; a BuzzFeed spokesperson said that the royalty rates it earns on brand-licensed products range from 5% on foods to 25% in publishing. Digiday