KEY NUMBERS

95%

95% of purchases will be made online by 2040. Nasdaq, 2019

28%

Although women are stereotypically assumed to dominate online shopping, men actually do, spending 28% more than women shopping online. Kinsta

43%

43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or in the car. Kinsta

10%

10% of customers report they have made a purchase drunk. Kinsta

Top 10

The US is often considered the largest e-commerce market. It isn't. By a large margin! Here are the top 10 largest ecommerce markets, eMarketer, 2019:

1. China: $1.9b

2. USA: $587m

3. United Kingdom: $142m

4. Japan: $115m

5. South Korea: $103m

6. Germany: $82m

7. France: $69m

8. Canada: $50m

9. India: $46m

10. Russia: $27m

70%

About 70% of shopping carts are abandoned. In 2006, the average Amedia abandonment AS rate was 59.8%. Baynard Institute, 2018

30%

When business send abandoned shopping cart owners emails, 71% are influenced by those emails (Adobe). Almost 30% of ecommerce revenue comes from abandoned cart emails. Salecycle

60%

More than 60% of customers say that they prefer digital self-serve tools, such as websites, apps, or chatbots to answer simple inquiries. American Express

60%

Almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. Voice commerce sales reached $1.8b in 2018, with the potential to reach $40b in 2022. apolicious.com

80%

By 2020, 80% of businesses will be using chatbots. Business Insider Intelligence

16%

Globally ecommerce sales will increase to 16% of all sales in 2020. This would be an increase of 19%. InternetRetailer

$3.46T

Global e-commerce sales were anticipated to hit $3.46t by the end of 2019, up 17.9% from 2018's figure of $2.93t. Further, by 2022, e-commerce sales are expected to reach $892b in the US alone. InternetRetailer

72.9%

The majority of first-time digital buyers used their mobile devices; by 2021, mobile e-commerce could be $3.5t, 72.9% of e-commerce sales. Emarketer and FIPP

$8.2b

Affiliate programmes, in particular, are lucrative for digital publishers with large audiences. By the year 2022, affiliate marketing is expected to generate a whopping $8.2b in revenue in the US alone. Business Insider Intelligence

14%

According to data from the US Census Bureau, e-commerce in the US grew by +14% in 2018 following on a +16% growth rate in 2017. However, growth appeared to have decelerated further in 2019 as the sector rose by just 5% in the third quarter of that year. US Census Bureau

18%

China's official government statistics service indicated online retail sales of physical goods were up 25% in 2018 versus 28% in 2017. Sales slowed further in the first quarter of 2019, rising 21%, and just 18% in the first half of 2019. China Ministry of Commerce

13%

Meanwhile, in Europe, they experienced a 13% growth there in 2019, up from +12% in 2018. European ecommerce Report

Top 5

Top five e-commerce tools WebPublisherPro :

1. StackCommerce

2. Shopify

3. Amazon

4. WooCommerce

5. Pretty Links

72%

Future Publishing saw its revenue from e-commerce increase by 72% in 2018, with that strand now making up 15% of its total revenue for the year.