The FIPP Insight Publications

KEY NUMBERS

17%

In the US, advertisers increased spending on digital formats by 17% during the first half of 2019. That's a net increase of more than $8 billion, far outpacing total advertising growth rates of approximately 5%. DigitalContentNext

52%

For the first time, internet advertising will exceed 50% of the ad market in 2021 at a projected 52%, according to the Advertising Expenditure Forecasts, published in mid-2019 by FIPP and Insight News. FIPP

18%

The year 2018 saw a significant decline in ad revenue for magazine publishers in the US. Ad spending in print magazines, including Sundays or inserts, fell by 18% year-over-year. wwd.com

3.3%, but also 12%

Spend in digital verticals of magazines actually rose by 3.3%, to $4.67 billion from $4.52 billion, but obviously not enough to make up the difference and not in line with the doubledigit-percent growth in the digital ad market. Combined, advertisers spent 12% less with magazines and related content, down to $13.64 billion last year from $15.47 billion the year prior. wwd.com

2.1%

EMarketer projects digital ad revenue will grow only 2.1% for magazines this year. Meanwhile, print ad revenue this year is projected to drop another 17%. eMarketer

17-18%

Internet ad spend growth is led by the overlapping channels of online video and social media, which we expect to grow at average rates of 18% and 17% per year, respectively, to 2021. FIPP & Insight News

69%

Native made up as much as 69% of overall revenue in some media organisations, up from 31% of the overall publishing revenue in 2017, according to the FIPP's report on native advertising in 2018. FIPP & Insight News

$1b

Marketers spent $479 million on podcast ads in 2018 and are projected to spend over $1 billion on podcast ads by 2021. Reuters

50% and 36%

Direct-sold and programmatic ads are the brightest spots for publishers' online revenues, the report shows. Fifty per cent of publishers reported that direct-sold advertising was a large or very large source of revenue for them. Programmatic ads are also another major source, according to 36% of publishers. Digiday

0%

Despite all the noise with the pivot to paid, subscriptions aren't a source of revenue for an incredible 40% of publishers. Digiday

65%

In a different survey of 135 publishers conducted by Digiday Research in the autumn of 2019, over 65% of respondents said building directsold ads was a major focus for them over the next six months. Other major priorities included programmatic ads (almost 60%). Digiday

13-144%

The findings showed that premium digital inventory running across quality content brands in Q3 2018 outperformed digital marketing measurement service Moat's benchmarks by between 13% and 144%. World Media Group's recent research concludes that the primary driver of increased engagement is the “halo effect” that comes from the value of the contextual environment in which the ads are seen. Measurement service company Moat

66

Desktop display ads on quality content sites achieved an active page dwell time of 66 seconds, 39% higher than the industry average. Mobile display performed 35% more interactions than average. Consumer attention to videos on quality content pages was also high, with audible and visible completion rates at 144% higher than the Moat Q3 2108 benchmarks. Moat

Monetisation Advertising

en-gb

2020-03-10T07:00:00.0000000Z

2020-03-10T07:00:00.0000000Z

https://fippinsight.pressreader.com/article/282686164312117

FIPP