TIPS

• Audio quality matters: Invest in good equipment such as mics, pop filters, and sound proof panels.

• Build genuine relationships with industry leaders and your audience.

• Don’t be afraid to edit: Shorter is better. Think you’re finished? Edit down again. Experiment with lengths, compare finishtime data, and use the length the data shows is most effective.

• Build authority: Associate your podcast with reputable people in your niche and with quality products. Deliver helpful advice.

• Have personality: This is theatre in a very real sense. Find someone who connects well with people, and has a voice for radio plus a flair for either the dramatic, or an easy sense of humour, or a visceral tone that oozes gravitas. If it’s an opinion podcast, make sure the host is quick, thoughtful, witty, trustworthy, and solid.

• Address pain points that affect the happiness and well-being of your audience.

• Stream through multiple channels — Apple is still the best way to get your podcast out to the world, but now there are an ever-increasing number of options. There are also services that will distribute your podcast to multiple channels.

• Provide a ton of free value.