KEY NUMBERS

$0.15-$4

According to data from his own work at Gado Images, Co-Founder Thomas Smith found that a professionally digitised and managed historical archive can generate between $0.15 and $4.00 per image, per year in sustainable revenue for its owner. Gado’s Smith

50%-100%

‘Archive' articles marked as ‘Premium' can drive 50–100% more conversions than Archive articles alone, especially when the call-to-action involves “getting access to our Premium and Archive articles.” Jamatto

75%

You can turn your archive management and sales over to a third party. But the downside with professional licensing companies such as Getty Images or Alamy is that they take a percentage of your image sales, sometimes up to 75%. Gado’s Smith

3.5%

Across Gado's experience, they have seen that 100% of a typical archive's revenue comes from 3.5% of their images. Gado’s Smith