The FIPP Insight Publications

THE CLUB BUSINESS MODEL

“A subscription model requires audiences to pay money to get access to a product or service. A subscription conveys a transactional relationship. A membership model invites audiences to give their time, money, connections, professional expertise, ideas, and other non-financial contributions to support organisations they believe in.”

— Kate Myers, Executive Director/Revenue and Operations at First Look Media, a US-based journalism organisation

For starters, membership is not:

• A subscription by another name

• A branding campaign you can launch when revenue flags

• A strictly American media kind of thing

• A consultancy buzzword

What is it?

“In membership, there’s a different social contract or value proposition between the site and its members,” wrote Staff Writer Christine Schmidt for the journalism think-tank Nieman Lab. “At the basic level of: What do you give? What do you get? Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.”

Monetisation Club

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https://fippinsight.pressreader.com/article/281801401049141

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