THE CLUB BUSINESS MODEL
“A subscription model requires audiences to pay money to get access to a product or service. A subscription conveys a transactional relationship. A membership model invites audiences to give their time, money, connections, professional expertise, ideas, and other non-financial contributions to support organisations they believe in.”
— Kate Myers, Executive Director/Revenue and Operations at First Look Media, a US-based journalism organisation
For starters, membership is not:
• A subscription by another name
• A branding campaign you can launch when revenue flags
• A strictly American media kind of thing
• A consultancy buzzword
What is it?
“In membership, there’s a different social contract or value proposition between the site and its members,” wrote Staff Writer Christine Schmidt for the journalism think-tank Nieman Lab. “At the basic level of: What do you give? What do you get? Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.”
Monetisation Club
en-gb
2020-03-10T07:00:00.0000000Z
2020-03-10T07:00:00.0000000Z
https://fippinsight.pressreader.com/article/281801401049141
FIPP