CONGRATULATIONS!

If you were reading the Editors’ Note in our first edition of FIPP’s “Innovation in Media World Report”, you might not have been entirely sure that you would be reading the next edition, never mind the eleventh, as a media executive, right?

But here you are! You’ve made it!

If you’re like an increasing number of publishers, you’re seeing a growing amount of new revenue from new sources: readers, native advertising, branded content, events, memberships, perhaps also from podcasting, brand licensing, your own in-house agency, educational classes, and maybe even from being an IT provider, data merchant, nostalgia merchant (selling from your archives), or even an investor.

Of course, there is still a LOT of work to be done before we can breathe more easily (if ever), but the amount of effort and pain and imagination and flexibility and courage it’s taken for you to get here deserves to be recognised and celebrated.

So, take a moment before reading on and pat yourself and your team on the back! Savour how far you’ve come.