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GLOBAL DIGITAL MEDIA TRENDBOOK 2014
Global media advertising mix
The world’s advertising expenditure
Contribution to global growth in adspend
Global mobile advertising vs mobile app advertising, 2008- 2013
GLOBAL DIGITAL MEDIA TRENDBOOK 2014
Econsultancy’s 2014 Media Growth Study
U.S. media time spent vs. adspend
The world’s advertising expenditure
Top 10 global websites
Internet usage trends
Econsultancy’s 2014 Media Growth Study
Priorities for efficiency showing drop of new products and rise of investment in technology
Top internal barriers to growth in media companies, 2013 to 2014
Top growth drivers for media companies in next 12 to 24 months
The process of innovation
The New York Times Innovation report
Econsultancy’s 2014 Media Growth Study
Big Data for media
The New York Times Innovation report
ABOUT WORLD DIGITAL MEDIA FACTBOOK 2014-15
Big Data opportunities
2014 State of Marketing study
Top priorities for marketers: Adobe study
Programmatic advertising: Threat or opportunity?
Programmatic advertising: Threat or opportunity?
E-commerce surging
Digital media usage landscape
Programmatic advertising: Threat or opportunity?
Digital media usage landscape
Digital media usage landscape
These surging mobile Internet and smartphone trends create game- changing scenarios for media consumers and media companies for a number of reasons:
Apps
Apps
Magazines bouncing back
Magazines bouncing back
Newspapers lose market share
Paid digital newspaper subscriptions rise
Paid digital newspaper subscriptions rise
Online Publishers Association subscription report
Paid digital newspaper subscriptions rise
Paid digital newspaper subscriptions rise
Paid digital newspaper subscriptions rise
The world’s media revenue and usage pattern landscapes are changing dramatically in 2014. The constant shift of advertising spend, and device, media and shopping habit changes are driving media companies to overhaul their digital media strategies. World N
The world’s media revenue and usage pattern landscapes are changing dramatically in 2014. The constant shift of advertising spend, and device, media and shopping habit changes are driving media companies to overhaul their digital media strategies. World N
The world’s media revenue and usage pattern landscapes are changing dramatically in 2014. The constant shift of advertising spend, and device, media and shopping habit changes are driving media companies to overhaul their digital media strategies. World N
The world’s media revenue and usage pattern landscapes are changing dramatically in 2014. The constant shift of advertising spend, and device, media and shopping habit changes are driving media companies to overhaul their digital media strategies. World N
The world’s media revenue and usage pattern landscapes are changing dramatically in 2014. The constant shift of advertising spend, and device, media and shopping habit changes are driving media companies to overhaul their digital media strategies. World N
Regional adspend landscape
Regional adspend landscape
Regional adspend landscape
Regional adspend landscape
Regional adspend landscape
Regional adspend landscape
Regional adspend landscape
U.S. large digital media outlet staffing
Regional adspend landscape
Digital device and usage patterns
Regional adspend landscape
Digital device and usage patterns
Digital device and usage patterns
Internet usage trends
Digital device and usage patterns
Digital device and usage patterns
ECONSULTANCY’S 2014 MEDIA GROWTH STUDY
ECONSULTANCY’S 2014 MEDIA GROWTH STUDY
ECONSULTANCY’S 2014 MEDIA GROWTH STUDY
ORIELLA DIGITAL JOURNALISM STUDY
ORIELLA DIGITAL JOURNALISM STUDY
INNOVATIONS IN MAGAZINE MEDIA 2014 WORLD REPORT
PROOF OF PERFORMANCE V2:
WORLD MAGAZINE TRENDS 2014–15
WORLD DIGITAL MEDIA FACTBOOK 2014–15
DIGITAL MEDIA REVENUE TRENDS
DIGITAL MEDIA REVENUE TRENDS
DIGITAL MEDIA REVENUE TRENDS
NEW YORK TIMES: AD REVENUES DOWN, SUBSCRIPTIONS UP
Targeting Millennials
Targeting Millennials
Reuters Institute’s Digital News Report 2014
Subscription revenue & paid content
Reuters Institute’s Digital News Report 2014
Subscription landscape in the United States
Online Publishers Association subscription report
Paid content strategies for mobile
Zogby’s paid content study
Online Publishers Association subscription report
Zogby’s paid content study
NEW APPROACHES TO PAID DIGITAL CONTENT
NEW APPROACHES TO PAID DIGITAL CONTENT
NEW APPROACHES TO PAID DIGITAL CONTENT
U.S. Advertising market . . . . . . . . . . . .
NEW APPROACHES TO PAID DIGITAL CONTENT
NEW APPROACHES TO PAID DIGITAL CONTENT
NEW APPROACHES TO PAID DIGITAL CONTENT
2014 State of Marketing study
NEW APPROACHES TO PAID DIGITAL CONTENT
2014 State of Marketing study
Top priorities for marketers: Adobe study
Top priorities for marketers: Adobe study
Top priorities for marketers: Adobe study
Ad impact for TV and Twitter campaigns in the U.S.
THE NEWSONOMICS OF MOBILE-FIRST PUBLISHING
THE NEWSONOMICS OF MOBILE-FIRST PUBLISHING
THE NEWSONOMICS OF MOBILE-FIRST PUBLISHING
PROGRAMMATIC ADVERTISING
PROGRAMMATIC ADVERTISING
PROGRAMMATIC ADVERTISING
E-COMMERCE OPPORTUNITIES FOR THE NEWSMEDIA INDUSTRY
E-COMMERCE OPPORTUNITIES FOR THE NEWSMEDIA INDUSTRY
E-COMMERCE OPPORTUNITIES FOR THE NEWSMEDIA INDUSTRY
E- commerce in magazines
E-COMMERCE OPPORTUNITIES FOR THE NEWSMEDIA INDUSTRY
E-COMMERCE OPPORTUNITIES FOR THE NEWSMEDIA INDUSTRY
E-COMMERCE OPPORTUNITIES FOR THE NEWSMEDIA INDUSTRY
DIGITAL MEDIA USAGE TRENDS
Internet usage and preferences
Internet usage and preferences
How does Internet use compare to other media use?
Video usage
Video usage
Video usage
THE MILLENNIALS SOCIAL MEDIA OPPORTUNITY
THE MILLENNIALS SOCIAL MEDIA OPPORTUNITY
THE MILLENNIALS SOCIAL MEDIA OPPORTUNITY
THE MILLENNIALS SOCIAL MEDIA OPPORTUNITY
THE MILLENNIALS SOCIAL MEDIA OPPORTUNITY
THE MILLENNIALS SOCIAL MEDIA OPPORTUNITY
VICE MEDIA
Social media and engagement
Social media and engagement
Social media and engagement
Social media and engagement
Social media and engagement
Social media and engagement
SOCIAL MEDIA: PUBLISHING, SHARING, DISCUSSING AND NETWORKING
SOCIAL MEDIA: PUBLISHING, SHARING, DISCUSSING AND NETWORKING
SOCIAL MEDIA: PUBLISHING, SHARING, DISCUSSING AND NETWORKING
BUZZFEED
Social media strategies
Big Data: The next frontier for digital media engagement
Defining engagement
Content engagement
Big Data: The next frontier for digital media engagement
Content engagement
Measuring engagement
Types of engagement
Types of engagement
5 SOCIAL MEDIA SITES TO INTEGRATE WITH BRANDING AND MARKETING EFFORTS OF MEDIA COMPANIES
Types of engagement
Types of engagement
THREE SOCIAL MEDIA TRENDS
Types of engagement
Types of engagement
Mobile data and infrastructure
Mobile data and infrastructure
Mobile data and infrastructure
Digital news consumption
Digital news consumption
Digital news consumption
Nielsen’s U.S. multimedia user study
Nielsen’s U.S. multimedia user study
United Kingdom digital media usage trends
Nielsen’s U.S. multimedia user study
United Kingdom digital media usage trends
MOST UK JOURNALISTS USE SOCIAL MEDIA FOR THEIR JOBS
BAIDU
MICROSOFT GLOBAL PERSONAL TECHNOLOGY STUDY
Impact of personal technology on economic opportunity
Impact of personal technology on education
Impact of personal technology on health and healthcare
Impact of personal technology on arts and culture
Impact of personal technology on personal freedom
Impact of personal technology on quality of life
The positive effects of technology on children
Should children have more or less access to personal technology?
The negative effects of technology on children
Personal technology’s impact on world and social values
Mobile and tablet ownership, apps access and advertising are surging in the double and triple digits around the world. The unrivalled media growth represents an unprecedented opportunity for media companies to develop content and advertising strategies fo
Mobile and tablet ownership, apps access and advertising are surging in the double and triple digits around the world. The unrivalled media growth represents an unprecedented opportunity for media companies to develop content and advertising strategies fo
The developing world: Smartphone’s next frontier
The developing world: Smartphone’s next frontier
Cheap handsets a driving force
Cheap handsets a driving force
Cheap handsets a driving force
Mobile usage patterns
Mobile usage patterns
Mobile usage patterns
Mobile usage patterns
Mobile usage patterns
Mobile usage patterns
Mobile usage patterns
Mobile devices and operating systems
Mobile devices and operating systems
Tablet usage patterns
Tablet usage patterns
Tablet usage patterns
Tablet usage patterns
Apps usage patterns
Apps usage patterns
Apps usage patterns
Apps usage patterns
Magazines continue to hold steady to their stable performance since recovering from the economic crisis of 2008- 09. Magazine adspend continues to be flat in its No. 1 stronghold, the United States, while in other parts of the world, magazines are losing
Magazines continue to hold steady to their stable performance since recovering from the economic crisis of 2008- 09. Magazine adspend continues to be flat in its No. 1 stronghold, the United States, while in other parts of the world, magazines are losing
Magazines continue to hold steady to their stable performance since recovering from the economic crisis of 2008- 09. Magazine adspend continues to be flat in its No. 1 stronghold, the United States, while in other parts of the world, magazines are losing
Top 25 U.S. consumer magazines’ circulations
Magazines continue to hold steady to their stable performance since recovering from the economic crisis of 2008- 09. Magazine adspend continues to be flat in its No. 1 stronghold, the United States, while in other parts of the world, magazines are losing
VICE: TARGETING MILLENNIALS WITH HIP, VIDEO CONTENT
VICE MEDIA
Programmatic advertising: Threat or opportunity?
ShopGlamour
Global sources of product discovery
E-commerce in magazines
Programmatic advertising: Threat or opportunity?
BURDA INTERNATIONAL
HEARST FUJINGAHO, JAPAN
BURDA INTERNATIONAL
Q&A: MARK HOWARD, CHIEF REVENUE OFFICER, FORBES MEDIA, ON CREATING NATIVE ADVERTISING CONTENT
Native advertising
AUGMENTED REALITY
Q&A: MARK HOWARD, CHIEF REVENUE OFFICER, FORBES MEDIA, ON CREATING NATIVE ADVERTISING CONTENT
AUGMENTED REALITY
The newspaper industry in many parts of the world is in systematic decline, the rate of which is expected to accellerate between 2014 and 2018 in developed markets, according to PricewaterhouseCoopers. That said, digital revenue streams including advertis
Subscription revenue growing
The newspaper industry in many parts of the world is in systematic decline, the rate of which is expected to accellerate between 2014 and 2018 in developed markets, according to PricewaterhouseCoopers. That said, digital revenue streams including advertis
Subscription revenue growing
Subscription revenue growing
Subscription revenue growing
WORLD JOURNAL
JOONGANG DAILY
THE KOREA ECONOMIC DAILY
Television continues to be the most powerful advertising medium in every region of the world. Compared to other media, television adspend is continuing its strong lead, according to a 2014 report by ZenithOptimedia.
Television continues to be the most powerful advertising medium in every region of the world. Compared to other media, television adspend is continuing its strong lead, according to a 2014 report by ZenithOptimedia.
Television continues to be the most powerful advertising medium in every region of the world. Compared to other media, television adspend is continuing its strong lead, according to a 2014 report by ZenithOptimedia.
Television continues to be the most powerful advertising medium in every region of the world. Compared to other media, television adspend is continuing its strong lead, according to a 2014 report by ZenithOptimedia.
Global smart TV shipments, 2008-2013
Television continues to be the most powerful advertising medium in every region of the world. Compared to other media, television adspend is continuing its strong lead, according to a 2014 report by ZenithOptimedia.
Television continues to be the most powerful advertising medium in every region of the world. Compared to other media, television adspend is continuing its strong lead, according to a 2014 report by ZenithOptimedia.
Television continues to be the most powerful advertising medium in every region of the world. Compared to other media, television adspend is continuing its strong lead, according to a 2014 report by ZenithOptimedia.
Television continues to be the most powerful advertising medium in every region of the world. Compared to other media, television adspend is continuing its strong lead, according to a 2014 report by ZenithOptimedia.
Television continues to be the most powerful advertising medium in every region of the world. Compared to other media, television adspend is continuing its strong lead, according to a 2014 report by ZenithOptimedia.
CCTV: CHINA CENTRAL TELEVISION
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
THE WORLD NEWSMEDIA INNOVATION STUDY 2013-14
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
THE WORLD NEWSMEDIA INNOVATION STUDY 2013-14 SURVEY
THE WORLD NEWSMEDIA INNOVATION STUDY 2013-14 SURVEY
THE WORLD NEWSMEDIA INNOVATION STUDY 2013-14 SURVEY
THE WORLD NEWSMEDIA INNOVATION STUDY 2013-14 SURVEY
BIG DATA FOR MEDIA 9
Big Data for media
Big Data: The four Vs
Structured vs. unstructured data
Digital content universe generated by consumers
What is the Big Data payoff?
Structured vs. unstructured data
Media industry’s impact on Big Data
How did we get here?
Media industry’s impact on Big Data
About this study
Big Data: What is it, what kind of data and how much?
How did we get here?
About this study
Optimising content
THE HUFFINGTON POST
Authenticating comments
Proving the efficacy of new revenue models
Optimising content
Passive personalisation
Adapting technology to help advertisers meet regulations
CIRCA, DATA-DRIVEN MOBILE CONTENT APP START-UP
BUZZFEED
Proving the efficacy of new revenue models
Passive personalisation
FINANCIAL TIMES AND FT.COM
dunnhumby winning with retail Big Data
Passive personalisation
Resistance to embracing Big Data practises
dunnhumby winning with retail Big Data
Needs analysis to consumer path-to-purchase tool
Data visualisation
Sacramento Bee’s actionable Big Data strategy
SACRAMENTO BEE, PART OF MCCLATCHY CORP.
Data visualisation
Big Data strategy and organisation centres around customer
ARCHANT
Data leakage
Data journalism
Data visualisation
BRITISH BROADCASTING CORPORATION
CNN’s approach to data journalism
Training data journalists
CABLE NEWS NETWORK
Data journalism
Data journalism award winners
Data- driven automation in journalism
Training data journalists
Rio Grande Valley rolls over Laredo, 6-3
Automating text stories using Big Data technologies
Information Week 2014 study
Critical data for decision-making
Automating video stories using Big Data technology
Big Data studies
Information Week 2014 study
Internal Big Data sources
External Big Data sources
Business strategies made in response to Big Data
Big Data and privacy concerns
Inability to leverage Big Data insights in email marketing
Information Week 2014 study
Big Data and privacy concerns
Perceived risks of privacy breaches
Benefits of personal data collection for company executives
Importance of incentives to give up personal data
Consumers notice benefits of personal data collection
Big Data and privacy concerns
How companies collect consumer data
How B2C consumers shield online privacy
Consumers’ perceptions of being observed vs. reality
Big Data and privacy concerns
Where consumer data is collected
Information Week study
How far companies are in customer data journey
Critical data for decision-making
Business strategies made in response to Big Data
Top barriers to successful use of Big Data
KMPG STUDY
Information Week study
Information Week study
Internal Big Data sources
External Big Data sources
The Economist Intelligence Unit study
The Economist Intelligence Unit study
Perceived business benefits of employing Big Data initiatives
Types of data insights critical to decision-making
Executives define business’ data strategy
The Economist Intelligence Unit study
The Economist Intelligence Unit study
Processes needed to convert data strategies to reality
Top data insights critical to decision-making
IBM, Saïd Business School study
Approximate multimedia messaging file sizes, by type
IBM, Saïd Business School study
IBM, Saïd Business School study
Big Data adoption stages
Big Data primary obstacles
Big Data adoption sponsorship
IBM, Saïd Business School study
Inability to leverage Big Data insights in email marketing
Big Data availability