Strength in numbers
Digital data confirms readers’ love affair with magazines
IMPACT OF ADVERTISEMENTS IN PRINT
DIGITAL EDITIONS
CONNECTED CONSUMERS AND THE 24/7 MEDIUM
CONSUMERS’ USE OF MAGAZINES IN PRINT
PUBLISHERS WEBSITES
SOCIAL MEDIA
COMPARING MAGAZINES AND OTHER MEDIA
CAMPAIGN EFFECTIVENESS: SALES
CAMPAIGN EFFECTIVENESS: KEY PERFORMANCE INDICATORS (KPIS)
USING ECONOMETRIC MODELS TO ASSESS MEDIA EFFECTIVENESS
“AN EXCLUSIVE CLUB FOR THE PRICE OF A BUS TICKET...”
EASY FOOD MAGAZINE
THE IMPACT OF ADS IN PRINT
VOGUE SEPTEMBER 2014: A RECORD ISSUE
On reading advertorials...
DIGITAL ADS: BEST PRACTICE
PUBLISHERS’ WEBSITES
BUILDING A BRIGHTER BETTER MEDIA
WHEN MEDIA ENGAGEMENT BONDS WITH ADVERTISING
CAMPAIGN EFFECTIVENESS: KEY PERFORMANCE INDICATORS
MAGAZINE MEDIA ON THEIR OWN: IMMEDIATE MEDIA AND SILVER SPOON
FIPP INSIGHT:
CAMPAIGN EFFECTIVENESS: [SALES]
THE HENKEL REPORT: WHAT THEY SAID...
MBMC is just the start of your journey...
ECONOMETRIC MODELS AND MEDIA EFFECTIVENESS
ECONOMETRICS EXPLAINED
FIG 113. EXAMPLE OF MODELLING IN PRACTICE (1):
ABOUT THE AUTHOR
ABOUT FIPP
ABOUT FIPP INSIGHT